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Insights for product management
In today's digital world, companies have access to more customer data than ever before. While this data can be incredibly valuable for understanding customer behavior, improving products and services, and driving business growth, it also raises significant privacy concerns.
# data# privacy# marketing
What is Agile Software Development?
Agile Software Development - also referred simply as Agile - is an iterative approach to focus on continuous releases and incorporating customer feedback with every iteration. In short, Agile is important for software development to delight customers and be more competitive.
# engineering# teamwork
What is Consent Management Platform and the benefits of using it?
A consent management platform (CMP) is a tool that helps websites and app developers to obtain and manage consent from users for the use of their personal such as cookies or other tracking technologies.
# data# privacy# marketing
How does Google set goals and achieve them with OKRs?
An Obejective and Key Results (OKRs) framework is an effective goal-setting tool for communicating what you want to accomplish and how you will accomplish it. It is well known as an big contributor to Google's success. OKRs have recently gained popularity among tech companies from Silicon Valley.
# teamwork# leadership
Benefits and challenges in data-driven marketing
As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.
# data# marketing
Keys for effective cross-cultural collaboration
With the words "diversity" and "global" being used so often recently, many companies are looking for ways to form multicultural teams in order to benefit from increased creativity and a better understanding of the global marketplace. However, cultural differences pose a number of challenges.
# teamwork# leadershipCreate your product strategy before jumping into roadmap and backlog
Before diving into the nitty-gritty of building your product roadmap or developing new features, your product strategy should be defined to make the right decisions in the ever-changing world. A product strategy is a high-level description of what the business wants to achieve with its product and how to achieve it.
# product management# teamwork