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Insights for product management

Cover Image for What is Consent Management Platform and the benefits of using it?

Consent managment informs users how your business collects their personal data and provides them with the opportunity to consent or refuse such use. The key to a consent management framework is ensureing compliance with exising data privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

# data# advertising
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Cover Image for Create your product strategy before jumping into roadmap and backlog

Create your product strategy before jumping into roadmap and backlog

Before diving into the nitty-gritty of building your product roadmap or developing new features, your product strategy should be defined to make the right decisions in the ever-changing world. A product strategy is a high-level description of what the business wants to achieve with its product and how to achieve it.

# product management# teamwork
Cover Image for Benefits and challenges in data-driven marketing

Benefits and challenges in data-driven marketing

As customers' purchasing behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.

# marketing# data
Cover Image for How to define product requirements from many perspectives

How to define product requirements from many perspectives

The main role of product managers is to define product requirements and put them into words as a PRD. In this phase, product managers have to take many perspectives into account, otherwise the product requirements need to be changed over and over again during development or even after finishing it, but how?

# product management
Cover Image for Keys for effective cross-cultural collaboration

Keys for effective cross-cultural collaboration

With the words "diversity" and "global" being used so often recently, many companies are looking for ways to form multicultural teams in order to benefit from increased creativity and a better understanding of the global marketplace. However, cultural differences pose a number of challenges.

# teamwork# diversity
Cover Image for What is PRD in product management?

What is PRD in product management?

In the Internet industry, product requirements documents (PRDs) have been the most important artifact product managers create. PRDs mainly describe why the products/features are needed or not needed and what kind of features should be implemented so that everyone in the team is to be on the same page.

# product management
Cover Image for Why do people travel abroad using much money?

Why do people travel abroad using much money?

In foreign countries, there are many unusual things, such as language, culture, architecture, art, and food which are stimulating for you in good ways or sometimes bad ways. There are many good effects for your usual life by traveling abroad.

# travel