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Insights for product management
A consent management platform (CMP) is a tool that helps websites and app developers to obtain and manage consent from users for the use of their personal such as cookies or other tracking technologies.
# data# privacy# marketing
How does Google set goals and achieve them with OKRs?
An Obejective and Key Results (OKRs) framework is an effective goal-setting tool for communicating what you want to accomplish and how you will accomplish it. It is well known as an big contributor to Google's success. OKRs have recently gained popularity among tech companies from Silicon Valley.
# teamwork# leadership
Benefits and challenges in data-driven marketing
As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.
# data# marketing
Keys for effective cross-cultural collaboration
With the words "diversity" and "global" being used so often recently, many companies are looking for ways to form multicultural teams in order to benefit from increased creativity and a better understanding of the global marketplace. However, cultural differences pose a number of challenges.
# teamwork# leadership
Create your product strategy before jumping into roadmap and backlog
Before diving into the nitty-gritty of building your product roadmap or developing new features, your product strategy should be defined to make the right decisions in the ever-changing world. A product strategy is a high-level description of what the business wants to achieve with its product and how to achieve it.
# product management# teamwork
How to define product requirements from many perspectives
The main role of product managers is to define product requirements and put them into words as a PRD. In this phase, product managers have to take many perspectives into account, otherwise the product requirements need to be changed over and over again during development or even after finishing it, but how?
# product management
What is PRD in product management?
In the Internet industry, product requirements documents (PRDs) have been the most important artifact product managers create. PRDs mainly describe why the products/features are needed or not needed and what kind of features should be implemented so that everyone in the team is to be on the same page.
# product management