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# data

Cover Image for What is Consent Management Platform and the benefits of using it?

What is Consent Management Platform and the benefits of using it?

Consent managment informs users how your business collects their personal data and provides them with the opportunity to consent or refuse such use. The key to a consent management framework is ensureing compliance with exising data privacy laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

# data# marketing# advertising
Cover Image for Benefits and challenges in data-driven marketing

Benefits and challenges in data-driven marketing

As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.

# data# marketing