# data
What is Consent Management Platform and the benefits of using it?
A consent management platform (CMP) is a tool that helps websites and app developers to obtain and manage consent from users for the use of their personal such as cookies or other tracking technologies.
# data# privacy# marketing
Benefits and challenges in data-driven marketing
As consumer behavior has been more diverse, nowadays it has become difficult to turn consumers around by providing information centrally through mass marketing. In order to fulfill individual needs, it is quite hard to succeed in marketing by only experience and intuition.
# data# marketing